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Here's what you can expect
While other exhibitors are still winging it, you have a clear process—from preparation to measurable ROI.
From the list of goals to a confirmed appointment
AI-powered attendee and exhibitor screening so you know in advance who to approach—and can secure appointments before the trade show even begins.
From a Booth Conversation to a Qualified Lead
The right way to start a conversation—initiate contact or be approached. Record contact information by speaking into the recorder instead of typing, and immediately identify who has potential.
From Initial Contact to Follow-Up in Minutes
Don't wait weeks to follow up—do it automatically, before the competition has even had a chance to react.
From Booth Costs to Demonstrable ROI
Booth costs ranging from €50,000 to €200,000 are only justified if you can demonstrate success—we’ll show you how.
Your Speaker
Jonas Braun
Sales Coach
Helps B2B sales teams turn trade show appearances into a predictable sales pipeline—from initiating conversations at the booth to lead qualification.
"It wasn't uncommon to receive a message an hour after a coaching session saying, 'What we just learned worked right away.' That was really impressive."
Hakan Yavuz
Head of Sales, Instaffo
Sponsored by
Lemontaps
A platform for digital business cards and AI-powered lead capture. Sales teams can capture trade show leads in seconds, automatically enrich the data, and follow up immediately—without any manual post-show work.
Frequently Asked Questions
Is participation really free? +
Yes, participation in the masterclass is 100% free and non-binding. There are no hidden costs.
Is the content the same on all three dates? +
Yes, all three sessions (August 19, September 1, and September 10) cover the same material. Just choose the session that works best for you.
Is the webinar just a product demo? +
No. The focus is on Jonas Braun’s practical sales methodology. Lemontaps is only briefly featured as a supplementary tool, sponsored by Lemontaps.
Is this an official offer from AMB? +
No. This masterclass is an independent offering from Lemontaps and sales coach Jonas Braun to help you prepare for AMB 2026—it is not affiliated with the trade show’s organizer.
Who can I contact if I have questions? +
Just send us an email at support@lemontaps.com — we'll be happy to help.
Copyright © 2026 Lemontaps.