Capturing leads efficiently at the OMR: How to network successfully

Why good lead capture is crucial at trade fairs

At trade fairs, everything revolves around the initial contact with potential customers. Communication should be personal, engaging and effective. But whether these encounters result in genuine cooperation depends heavily on how structured and professional the contact capture process is.

Typical challenges in lead capture

In practice, it often turns out that the capture of trade fair leads is one of the biggest weaknesses at trade fairs. The most common problems include

• Unstructured recording: conversations are not properly documented and important information is lost. Follow-up suffers as a result, as offers, for example, cannot be prepared precisely.

• Mountains of paper and business cards: Manual notes and lead sheets seem pragmatic, but cost a lot of time afterwards - often up to a week.

• Lack of follow-up: The contact is left at least until the end of the trade fair. This wastes valuable time, during which your potential customer may already have dropped out.

• Lack of transparency: Sales and marketing have no real-time overview of the leads collected or their quality. This prevents a lead from being approached directly.

These problems often lead to promising contacts not being followed up - even though this should be one of the highest priorities.

Classic versus digital lead capture - a comparison

The advantages of digital lead capture at trade fairs

Those who rely on digital systems - such as Lemontaps - to capture trade fair leads benefit in several ways:

• Less effort: No paperwork, no typing - with a lead capture app, everything is recorded directly in digital form and imported into the CRM system. Including complete contact information.

• Faster follow-up: By automatically saving the contact details, the sales team can follow up immediately. This means that new customers can be contacted directly after the conversation.

• Higher chances of closing a deal: With structured information and clearly documented conversation content, sales can respond in a targeted and relevant manner.

• More overview: those responsible keep track of the quantity and quality of leads - in real time. This makes post-processing child's play.

• Professional appearance: A digital process looks more modern and creates trust with your counterpart. Instead of handing over a business card, you can simply exchange your contact details via smartphone.

Lemontaps is an all-in-one distribution system that gives you a seamless experience before, during and after the show.

Tips for networking and efficient follow-ups

The trade fair appearance is over - now the part that decides whether deals are actually closed begins: the follow-up. Many companies invest a lot of time and budget in events, but lose valuable trade fair leads afterwards because the follow-up is not structured. A few simple tips can significantly increase both customer satisfaction and the closing rate.

1. structured recording directly at the trade fair stand
Digital questionnaires should already be used during the trade fair to record important information from trade fair visitors - from interests and conversation content to specific recommendations for action. In this way, it is possible to see exactly which interested parties really have potential afterwards.

2. personalized communication instead of standard emails
Avoid generic mass emails. In the follow-up, refer specifically to the conversation, the use case or the visitor's interest. This shows appreciation - and increases the chance that the trade fair lead will become a real customer. In an age of AI and automation, a little personality can make a special impression.

3. speed pays off
Don't wait too long. The first 48 hours after the trade fair are crucial. Those who respond quickly will be remembered - and stand out from other companies that only get in touch days or weeks later. However, this can only be achieved if leads are digitized quickly.

4. prioritize and distribute leads sensibly
Not every contact has the same value. Categorize your trade fair leads according to potential and forward them to the right colleagues - for example, according to industry, demand or probability of closing. This saves work and ensures lean sales processes.

5. don't let networking end
Use business networks even after the trade fair to stay in touch with trade fair visitors - for example via LinkedIn or themed events. This keeps your company present and gives others the opportunity to get to know you and your company better.

These measures will make your trade fair participation a measurable success - and your trade fair presence will pay off in the long term.

Step by step: It's that easy for the OMR trade fair!

OMR is known for its masses of visitors, energetic networking and electrifying atmosphere. Here you will find a guide to help you stay on top of networking even in tricky situations:

1. Create a digital business card
   A digital business card is the new standard for exchanging contacts. Create a business card (preferably free of charge at Lemontaps) and store your information, which your customers then have directly available.
   

   

2. Create email signature and email template
   Lemontaps has developed a smart concept to process follow-ups as quickly as possible. To ensure that your email makes the best possible impression, you can use Lemontaps to create a template that is then automatically filled with your contact details. You can adapt the text specifically to the OMR to create a personal basis. You can also advertise special products or an individual package.
   
   You can also create your own signature so that the recipient receives an email in the style of your brand. This will ensure that your mail is visually appealing and will be remembered.
   

   

3. Scan contacts
   The QR code scanner from Lemontaps is the perfect solution for capturing leads at trade fairs. Instead of downloading a separate trade fair app for each event, you can easily capture leads with the universal scanner.
   The scanner recognizes business cards, trade fair badges and LinkedIn QR codes, making it the perfect companion for lead generation. Compatible with all mobile devices.
   

   

   
   The QR code contained in your profile also leads directly to your profile. Let your conversation partner scan this code and they will be forwarded directly to your profile, where they will receive your data, links and further information.
   

   

4. Send follow-ups
   You can send follow-ups directly from the Lemontaps platform. This saves you valuable time and is guaranteed to be the first message in your contact's inbox. You can effectively convert contacts into customers - and save yourself a lot of work at the same time.

5. Evaluate your trade fair visit using analytics
   As you are not occupied with manual digitization after the trade fair, you can evaluate the trade fair stress-free. Lemontaps provides you with detailed analytics for this purpose. Here you can see exactly how many profiles were scanned, how often links were clicked and how many paper business cards you saved.
   

   

6. Export contacts to the CRM system
   When everything is done, you can simply export your trade fair leads to your CRM system. With complete information - enriched by AI - data export is just a click away.

Instead of using the OMR trade fair app, which only works at this one trade fair, you now have an all-round talent that makes lead capture much easier.

Conclusion: How to get the most out of the OMR trade fair

A successful trade fair appearance does not end on the last day of the event - it really begins there. If you want to exploit the full potential, you need more than just an attractive stand design: a well thought-out strategy for recording, processing and following up trade fair contacts is crucial.

Digital tools offer the opportunity to capture trade fair leads directly at the stand in a structured manner and seamlessly transfer them to the sales process. With functions such as automatic data transfer to the CRM, prepared follow-up templates and real-time reporting, the effort involved can be significantly reduced - while at the same time increasing the chances of success.

Those who master these challenges and make targeted use of modern functions create the basis for more sales, better customer experiences and measurable trade fair success. This way, you can put an end to pen and paper and embark on a digital path that provides your company with a long-term foundation!