The traditional method of using business cards may seem harmless at first glance. However, in today's digital world, the hidden costs for businesses can be significant. In fact, inefficient business card processes can cost over €100,000 a year in unnecessary expenditure. In this blog article, we will uncover the main cost drivers and present an efficient solution that will not only save costs but also increase the efficiency of your marketing and sales teams.
Current process: The cost trap
Ordering process and production
Case 1: Business card is ordered centrally or by the department itself
Case 2: Employee can order independently via the intranet
Most companies go through a time-consuming process to order business cards. This process includes:
- Design and approval: Several correction loops with designers.
- Ordering: Order processing and printing.
- Shipping: Logistical planning and shipping costs.
These steps require not onlyr time, but also considerable administrative costs. Every time a new employee is added or contact details change, the process has to be repeated.
Sales outreach at events
Salespeople often spend a considerable amount of time and resources preparing for events:
- Preparation: Printing of materials and logistics planning.
- During the eventManual data collection and exchange of business cards.
- Follow-upManual data entry in CRM systems and follow-up with potential customers.
These manual processes are error-prone and inefficient.
Cost breakdown: Where the +€100,000 come from
Printing costs: Printing business cards can be costly, depending on the design and quantity. For a company with 250 employees, these costs quickly add up.
Administrative effort: Managing and updating business cards is time-consuming. Administrative tasks and corrections further increase costs.
Inefficiencies in sales: Manual processes slow down sales and lead to lost sales opportunities. The lack of automation costs time and money.
Incalculable costs: There are also hidden costs such as loss of image, dissatisfied employees and customers and sustainability problems due to paper waste.
Case study: Cost accounting for a company with 250 employees
Let's say your company has 250 employees who need new business cards every year. The costs may be as follows:
- Printing costs per employee40 per employee x 250 employees = €10,000 per year.
- Administration costs0.5 hour per order x 28€ per hour x 250 employees = 3,500€ per year.
- Sales costs1.5 hours per month x €25 per hour x 12 months * 250 sales staff = €112,500 per year.
Total costs: €126,000 per year.
Solution: Digital business cards with Lemontaps
Lemontaps offers an efficient solution that significantly reduces these costs and at the same time increases the efficiency of your sales team.
Increased efficiency
- Automated processesReduction of administrative effort through automated creation with Microsoft Azure AD and updates.
- CRM integrationSeamless integration into existing CRM systems for real-time transfer of contact data.
- Real-time analyticsTracking and analysis of networking activities.
Cost savings Switching to digital business cards can significantly reduce printing and administration costs.
Sustainability and image Digital business cards are more environmentally friendly and improve the corporate image.
Success story: How a customer saved +10 working hours per month and over €10,000
Conclusion:
The hidden costs of traditional business card processes can be significant. Lemontaps offers an efficient, cost-saving and sustainable alternative that reduces these costs and increases the efficiency of your sales team.
Sign up here for a non-binding consultation or register here to test the company solution in practice free of charge.
