Business cards in sales: new opportunities through "digital first"

In the world of sales, one thing counts above all: a fast, uncomplicated and professional exchange of contact data. While traditional business cards still play a role, they are increasingly reaching their limits in the modern business world. Digital business cards offer a future-proof alternative here and bring decisive advantages.

Although business cards are part of every salesperson's repertoire, this area is also becoming increasingly digitalized. Many sales teams now swear by digital business cards to minimize the effort involved in the sales process - especially at trade fairs and events.

Challenges in sales

Sales staff face various challenges in their day-to-day work. These can have an impact on performance, as performance in sales is mainly measured by sales figures.

Salespeople have to be masters of multi-tasking. With a large number of people, there are often only a few seconds to make a good impression. At the same time, the trust of the other person must be gained in this short time so that contact is established. Salespeople have to adapt to different types of people and situations.

Tracking those contacts is also a lot of work. Contacts need to be digitized, sorted and contacted in the shortest possible time in order to minimize the loss of potential customers. Paper business cards are a double-edged sword, because even if they are handed over quickly, they are just as likely to end up in a drawer or get lost.

Working on the road is part of everyday sales life. Whether on the way to the trade fair or back to the office, preparation and follow-up are always part of the job. And this doesn't even include spontaneous changes or unexpected appointments.

Why are digital business cards particularly valuable in sales?

Timing and organization are part of sales. This is where a digital business card can really shine:

Quick and easy contact

Sales staff are constantly on the move - at trade fairs, customer appointments or networking events. A digital business card makes it possible to share contact details in a matter of seconds. No more tedious searching for paper cards - one scan is enough and all contact data is available - without media discontinuity.

Always up-to-date and customizable

In the fast-paced world of sales, phone numbers, email addresses or company positions often change. While printed business cards become outdated, digital cards can be updated in real time. This means that contacts are always up to date.

Professionalism and modern appearance

A digital business card underlines the innovative strength and modernity of a company. It conveys seriousness and shows that you are moving with the times - a decisive advantage with modern customers and business partners. It also works on any mobile device and requires no additional hardware. This makes it independent of physical restrictions.

Integration into your CRM system

Digital business cards can be synchronized directly with CRM systems. New contacts can be exported so that they are also available in your CRM system. This not only saves time, but also reduces the risk of errors when transferring data. This can be linked to a follow-up strategy so that emails can be sent directly afterwards.

Interactive content and added value for customers

Unlike conventional cards, digital business cards offer space for interactive content: Videos, presentations, links or personalized offers can be integrated directly. This creates real added value for potential customers.

Sustainability and cost savings

Paper business cards cause costs for printing and have a negative impact on the environment. Digital alternatives are not only more sustainable, but also save costs in the long term - especially in large sales organizations with frequently changing employees.

How do you create a digital business card for sales?

With Lemontaps you can create a digital business card easily and free of charge. Simply follow these practical step-by-step instructions:

1. Register with Lemontaps and open an account.

2. Enter important details such as your name, contact details and website. Don't forget to add a photo so that your partner can identify you.

3. Design your card in the style of your company. Use colors in the corporate design and add the logo and company name to ensure a uniform appearance.

4. Add further content. Digital business cards are particularly practical. You can include links, presentations or your LinkedIn profile.

Frequently asked questions (FAQ):

Is a digital business card free of charge?

A digital business card is and remains free with Lemontaps. However, there is also a Pro version and a corporate solution, both of which have extra features, such as automatic AI enrichment.
What information should I save on my business card?

What you save in your profile is entirely up to you. However, you can add a picture of your products or services alongside your contact information, introduce your company or add other file formats.
Are there also cards with an NFC function?

The NFC business card from Lemontaps is a practical addition to your digital business card. It comes in the format of a classic paper card and therefore fits perfectly in your wallet. The NFC cards come in an elegant design and are made of wood, plastic or metal. Each one saves your company the printing costs normally incurred for paper business cards.
Do I need an app on my smartphone?

If you store your QR code in the Wallet, you can access it at any time. However, you can save your QR code as an app on the home screen. You can find instructions on how to do this here.
Does the QR code also work offline?

In exhibition halls, the network is often not outstanding. For this reason, Lemontaps offers the option of downloading an offline QR code. Please note, however, that this is not updated automatically and must therefore be downloaded again after every change.

Conclusion

Digital business cards are an enrichment for every sales department. They are a symbol of digitalization and actively promote customer loyalty. They make everyday work easier, ensure a professional appearance and support lead generation. For more tips on digital business cards, you are welcome to browse through our knowledge database!

Interested? Try Lemontaps for free!